Heinz takes dip into multifunctional packaging with new ketchup packet

Linda Casey -- Packaging Digest, 2/4/2010 11:51:39 AM

Heinz debuts the Heinz Dip & Squeeze packet, a new dual-function ketchup package. According to the company, its new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. 

The new packaging features two dispensing functions: a peel-back opening designed to allow easy dipping of foods into the condiment; and a tear-off tip to squeeze the condiment onto foods outside the packet. 

Additionally, the Heinz Dip & Squeeze packet holds three times as much as ketchup as the company's traditional packet. The company states that the new larger size packet eliminates the mess that sometimes was associated with opening multiple traditional-size packets for one meal. 

"Americans love Heinz Ketchup, and now the Dip & Squeeze product makes it easier and more fun for them to enjoy it on-the-go," said Dave Ciesinski, vp of Heinz Ketchup. "From dipping nuggets and fries to squeezing ketchup on hamburgers or eggs, the Heinz Dip & Squeeze product gives consumers more flexibility, so they can have fun and enjoy eating Heinz Ketchup on whatever and wherever they want."