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Ardagh provides sparkling look for Allure Wine
2019-09-17
From:Packaging News

Glass packaging specialist Ardagh Group has created a new bottle for Allure Wine.



The bottle has been designed for the brand’s three wines: Merlot Rosé, Pinot Grigio and Cabernet Sauvignon.

Brand owner Zimmermann-Graeff & Müller (ZGM), briefed Ardagh Group to create ‘glimmering’ design concepts for their wine bottle, seeking customer feedback on the concepts to help shape the final design.

ZGM marketing director, Gerald Wüst, says: “The Allure bottle’s striking design and extraordinary feel is unique in the wine segment. Ardagh Group’s professional development process has helped us to create the bold, luxurious finish we envisaged.”

Allure Wine’s three varieties are available internationally in the 75cl bottle.


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