Coveris shrinks plastic for new Morrisons recyclable skinboard tray
From:Packaging News Coveris has supplied Morrisons with a ‘pioneering’ new vacuum skinboard (VSB) format pack for cooked meats.
It replaces hard-to-recycle black plastic trays with a printed FSC or PEFC cardboard base, featuring a reduction of over 50% of plastic, removing more than 50 tonnes of this from consumer waste streams each year.
Combining the premium look of a black tray with the recyclable benefit of a board base, Coveris said the multi-purpose, fully printed base (up to 8 colours HD or conventional flexo) removes the need for additional printed components like lidding films and base labels to deliver a unique look and feel on-shelf. Providing unrivalled barrier properties and seal integrity, along with an easy-peel open feature, the pack expertly combines environmental benefits with high performance functionality, proving that sustainable packaging is not about compromise.
The packs offer a significantly lower carbon footprint and are made from over 75% renewable materials.
Also delivering improved end-of-life benefit through the combination of the existing vacuum shrink PE film with new recyclable board, 80% of the pack is now widely recyclable under OPRL guidelines, compared to the previous pack which was not recyclable due to the multi-layer base material.
Available now across Morrisons stores nationwide, the new VSB format currently can be found across 14 of ‘The Best’ cooked meats lines including hams, chicken, turkey, beef and pork.
Chris Elliott, group packaging manager of Morrisons Manufacturing, said: “At Morrisons we listen hard to our customers. They are asking us to look for ways to reduce packaging. In particular to reduce plastic packaging. By changing from all plastic for our cooked meat Best Range to a new cardboard base we have removed a lot of plastic and improved the overall pack. We hope our customers will be as excited as we are with this new innovation.”
Rob Court, business development director for Coveris’ Paper Division, added: “The launch of our new vacuum skinboard innovation marks a major industry breakthrough in the development of products for the fresh protein sector. Given the rapid growth and standardisation of the plastic-based skin packs over recent years, we are very excited to now be offering a more sustainable board replacement that delivers the same, if not better performance benefits, to support the next phase of packaging evolution in this category.”
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