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Coca-Cola HBC launches Swiss water brand in 100% rPET bottles
From:Packaging News

Coca-Cola HBC Switzerland announced that its mineral water brand, Valser, is the first Swiss water brand to be sold in bottles made 100% from Swiss recycled PET plastic (rPET).

It’s Coca Cola HBC’s third European water brand to be sold in rPET bottles following recent announcements in Ireland and Austria, where water brands Deep RiverRock and Römerquelle where switched to the more environmentally friendly packaging.

Marcel Martin, group supply chain director said: “Valser is the third major water brand that we have launched in bottles made from 100% recycled PET. We will soon increase this to four brands in four markets. This is a great achievement that represents a huge effort to overcome the significant technical and manufacturing challenges.

“It is also clear evidence of concrete progress on the commitment we and our strategic partner The Coca-Cola Company have made to be active and effective on this critical environmental issue. Clearly there is more work to do in building systems and approaches that allow us to collect and recycle more of our packaging materials, but this is a big step forward in ensuring that plastic already in circulation is reused and given more than one life.”

Today’s Valser launch is another step in Coca-Cola HBC’s comprehensive, multi-year plan to directly address packaging issues across the 28 markets in the group. This approach – World Without Waste – is an initiative shared with its strategic partner The Coca-Cola Company and aims to make all its consumer packaging 100% recyclable by 2025 and ensure that its packaging is made of at least 50% recycled material by 2030.

Alongside these targets Coca Cola HBC said it aims to collect and recycle the equivalent of a bottle or can for each one we sell by 2030, to design more sustainable packaging and to partner with NGOs, customers and stakeholders to find and implement innovative solutions.

Valser is Switzerland’s most sustainable mineral water. Not only has it introduced 100% rPET bottles, but the brand is also pioneering a method of getting its fizz for its sparkling water directly from the air, in partnership with Climeworks. The shift to 100% rPET will start immediately, with the 0.5-liter bottle of Valser Sparkling. All PET bottles will consist of 100 % recycled material by the autumn of 2019.

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