From: Packaging News

Saica Pack is reporting success with customers using its ‘Green Room’ design suite in Greater Manchester.

The paper and packaging giant said customers are going from initial idea to fully-functioning sample packaging in just one day thanks to the company’s experienced creative designers.

The Green Room, part of Saica’s National Development Centre (NDC) at its PM-11 facility in Carrington, features a workshop style environment where customers can fully engage with designers.

Design expertise and on-site digital print technology allows the team to guide customers through the creative process of finding the pack – and walk away with a working prototype.

Saica said its in-depth understanding of corrugated structural design, performance packaging and print capabilities removes the need for multiple design revisions.
Additionally, Saica has created three patented “self-facing” packaging designs. These designs allow customer’s products to be well presented at the shelf edge, reducing the need for retail staff to spend time making shelves look full and the need for retailers to invest in self-facing equipment.

Stuart Simm, national development centre manager at Saica, said: “The Green Room truly is a game-changer in packaging design. A process that in the past could have taken weeks can now be completed in just one day if we can get all parties in the room during the designing stage. We can literally turn a customer’s sketch on a serviette into a fully printed box for them to take back to the office.

“It’s down to the incredible expertise of our design teams that we were able to develop the self-facing patents that will save retailers both time and money. This facility really puts us on the map as a UK hub for innovation, creativity and packaging design.”