Packaging News
Nestlé France uses Dassault interactive technology for cereal box game
Nestlé France is using Dassault Système’s 3D technology to turn cereal boxes into a virtual reality racing game.
Following the success of a previous augmented reality game, Nestlé has introduced a new application to coincide with the launch of the Luc Besson film Arthur 3 – The War of Two Worlds.
Some 4.2 million cereal packs contain a pair of cut-out 3D glasses that are equipped with a “magic square”.
Users can then drive a virtual motor-cycle by switching on their webcam and logging on to the internet.
The “magic square” guides the motorcycle, removing the need for keyboard, mouse of joystick. Three different race tracks are available.
Mehdi Tayoubi, Director of Interactive Strategy at Dassault Systèmes. “We are implementing our experiential 3D solutions to enable brands to initiate mass deployment of this exciting new way of interaction today among consumers with Internet access.”
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